SaaS Marketing Knowledge Base

SaaS Marketing Glossary

Your comprehensive guide to SaaS marketing terminology, metrics, and strategies. Master the language of modern SaaS marketing.

Browse by Category

Advertising (2)
Content (2)
Data (3)
Engagement (2)
Lead Generation (1)
Marketing (1)
Media (1)
Metrics (4)
Optimization (1)
Psychology (1)
Strategy (3)
Targeting (2)
Technology (1)
Web Development (2)

All Terms

Complete alphabetical listing of all SaaS marketing terms and definitions

Metrics
ARR (Annual Recurring Revenue)
The predictable revenue that a company expects to receive annually from subscriptions.
Strategy
Behavioral Marketing
Marketing strategy based on user behavior patterns and data analysis.
Strategy
Closed-Loop Marketing
Marketing approach that tracks the entire customer journey from first touch to conversion.
Advertising
Contextual Advertising
Targeted advertising based on the content and context of web pages.
Metrics
Cost Per Acquisition (CPA)
The cost associated with acquiring a new customer through marketing efforts.
Optimization
CRO (Conversion Rate Optimization)
The process of increasing the percentage of website visitors who complete desired actions.
Metrics
CSAT (Customer Satisfaction Score)
A metric that measures how satisfied customers are with a product or service.
Metrics
CTR (Click-Through Rate)
The percentage of people who click on a specific link out of the total who view it.
Data
Data Aggregation
The process of collecting and summarizing data from multiple sources.
Data
Data Cleansing
The process of detecting and correcting corrupt or inaccurate data.
Data
Data Scrubbing
The process of removing or correcting inaccurate data from databases.
Media
Earned Media
Publicity gained through promotional efforts other than paid advertising.
Content
Evergreen Content
Content that remains relevant and valuable over a long period of time.
Engagement
Gamification
The application of game-design elements in non-game contexts to engage users.
Targeting
Geo-Targeting
Delivering content or advertisements to users based on their geographic location.
Targeting
Lookalike Audience
A targeting option that finds users similar to your existing customers.
Web Development
Microsite
A small, focused website designed for a specific campaign or purpose.
Advertising
Native Advertising
Paid advertising that matches the form and function of the platform it appears on.
Strategy
Product Differentiation
The process of distinguishing a product from competitors in the marketplace.
Lead Generation
Product Qualified Lead (PQL)
A lead who has experienced value from your product through a free trial or freemium model.
Engagement
Push Notification
Messages sent directly to users' devices to re-engage them with an app or service.
Web Development
Responsive Design
Web design approach that makes pages render well on various devices and screen sizes.
Marketing
SEM (Search Engine Marketing)
Marketing strategy to increase visibility in search engine results through paid advertising.
Psychology
Social Proof
The influence that others' actions and opinions have on our own behavior.
Content
User Generated Content (UGC)
Content created by users rather than the brand, including reviews, photos, and videos.
Technology
Virtual Reality (VR)
Computer-generated simulation of a three-dimensional environment for immersive experiences.

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