SaaS Marketing Knowledge Base
SaaS Marketing Glossary
Your comprehensive guide to SaaS marketing terminology, metrics, and strategies. Master the language of modern SaaS marketing with clear definitions and practical examples.
Showing 30 of 30 terms
Metrics
Activation Rate
The percentage of new users who complete predefined actions indicating core value realization
Metrics
ARR (Annual Recurring Revenue)
The predictable revenue a SaaS company expects annually from subscriptions
Marketing
Behavioral Marketing
Marketing strategies based on user behavior patterns and interactions
Marketing
Closed-Loop Marketing
Marketing approach that tracks the complete customer journey from awareness to conversion
Advertising
Contextual Advertising
Targeted advertising based on webpage content and user context
Metrics
Cost Per Acquisition (CPA)
The total cost of acquiring a new customer through marketing efforts
Optimization
CRO (Conversion Rate Optimization)
The practice of improving website elements to increase conversion rates
Metrics
CSAT (Customer Satisfaction Score)
A metric measuring customer satisfaction with products or services
Metrics
CTR (Click-Through Rate)
The percentage of people who click on a specific link or advertisement
Customer Success
Customer Advocacy
The practice of turning satisfied customers into active brand promoters
Data
Data Aggregation
The process of collecting and summarizing data from multiple sources
Data
Data Cleansing
The process of detecting and correcting corrupt or inaccurate data
Data
Data Scrubbing
The process of removing or correcting inaccurate data from databases
Media
Earned Media
Publicity gained through promotional efforts other than paid advertising
Content
Evergreen Content
Content that remains relevant and valuable over an extended period
Engagement
Gamification
The application of game-design elements in non-game contexts to engage users
Targeting
Geo-Targeting
Delivering content or advertisements based on users' geographic location
Targeting
Lookalike Audience
A targeting option that finds users similar to your existing customers
Web Development
Microsite
A small, focused website designed for specific campaigns or marketing initiatives
Advertising
Native Advertising
Paid advertising that matches the form and function of the platform it appears on
Media
Owned Media
Digital marketing channels and assets that a company owns and controls completely
Advertising
PPC (Pay-Per-Click)
A digital advertising model where advertisers pay for each click on their ads
Product Strategy
Product Differentiation
Distinguishing a product from competitors through unique features or value propositions
Lead Generation
Product Qualified Lead (PQL)
A lead who has experienced value from your product through trial or freemium usage
Engagement
Push Notification
Messages sent directly to users' devices to re-engage and drive action
Web Development
Responsive Design
Web design approach that ensures optimal viewing across different devices
Marketing
SEM (Search Engine Marketing)
Marketing strategy to increase visibility in search engine results pages
Psychology
Social Proof
The influence of others' actions and opinions on individual behavior
Content
User Generated Content (UGC)
Content created by users rather than the brand itself
Technology
Virtual Reality (VR)
Immersive technology creating simulated environments for user interaction