GTM Strategy &
Fractional CMO for B2B SaaS
Most SaaS marketing fails on strategy, not effort. SaaS Consult brings the senior marketing leadership that sets your GTM direction — and directs the execution to deliver it. From a focused strategy sprint to full-service support, one plan governs it and one owner is accountable for the outcome.
Strategy first. Execution that follows it.
We position and lead the GTM strategy — then direct everything that executes it. Execution is never sold on its own; it's how the strategy gets delivered.
Fractional CMO
Senior marketing leadership on-demand. We embed as your part-time CMO — owning GTM strategy, demand generation, team structure, and the execution that delivers it. Engagements typically run 3–12 months.
Learn moreGTM Strategy
A structured go-to-market build from scratch or rebuild. Covers market analysis, ICP definition, positioning and messaging, pricing strategy, channel selection, and 90-day execution roadmap.
Learn moreExecution, directed by strategy
We don't sell channels. Once the strategy is set, these are the arms that execute it — delivered by our team and vetted specialist partners, working alongside yours, all accountable to one plan.
One plan. One owner.
A fractional CMO's real job is orchestrating a mix of people — our team, vetted specialist partners, and your own — against a single plan, with one person accountable for whether it works.
We work with SaaS companies at three stages
You have a product and early customers but no repeatable GTM motion. We help you define ICP, build positioning, choose the right acquisition channels, and create a marketing foundation that compounds — without hiring a full team prematurely.
You have traction but marketing is either founder-led or fragmented across agencies. We step in as fractional CMO to build the demand generation engine, align marketing with sales, and prepare the motion for scale.
You are entering a new market or repositioning an existing product. We build the GTM strategy from assumptions to execution — market analysis, ICP definition, messaging, channel selection, and 90-day launch roadmap.
How we think about GTM
Most GTM failures are not execution problems — they are assumption problems. Founders treat their market hypotheses as facts and build campaigns on foundations that have not been validated. The result is wasted budget, misaligned messaging, and a pipeline that never compounds.
Our approach starts by making assumptions explicit, converting them into testable hypotheses, and validating them before scaling spend. This is slower at the start and significantly faster — and cheaper — over a 12-month horizon.
We have documented this thinking publicly. If you want to understand how we approach GTM before booking a call, start here:
About SaaS Consult
SaaS Consult was founded by Sathish Nagarajan, a SaaS entrepreneur and growth strategist with 19 years of experience across product marketing, brand strategy, and GTM execution. His background includes senior roles at high-growth SaaS companies, where he led go-to-market strategy, demand generation, and marketing operations.
The firm works with B2B SaaS founders who need senior marketing thinking without the full-time executive overhead. Engagements range from one-off GTM strategy projects to ongoing fractional CMO relationships and full-service GTM support.
Frequently Asked Questions
Primarily B2B SaaS companies at seed to Series B stage. We also work with software companies outside SaaS where the GTM challenges are similar — complex buying cycles, multiple stakeholders, and a product that requires education before purchase.