Fractional CMO for SaaS Startups:
GTM & Growth Without Full-Time Overhead

Hiring a full-time CMO too early can stunt your growth. With a Fractional CMO, you get senior marketing leadership on-demand—focused on go-to-market strategy, positioning, demand generation, and metrics that move the needle.

What is a fractional CMO?

A fractional CMO is a part-time senior marketing leader who helps SaaS companies scale their go-to-market efforts without the cost or commitment of a full-time hire. They bring deep marketing strategy with business goals, lead demand generation, and guide internal teams while remaining flexible and cost-effective.

What You Get

1Complete GTM strategy and execution roadmap

2Ideal Customer Profile (ICP) definition and segmentation

3Messaging and positioning frameworks tailored to SaaS buyers

4Demand generation channel planning and campaign oversight

5Marketing operations alignment to bridge strategy and daily execution

6Marketing team structure and hiring recommendations

7Lifecycle email planning and marketing automation workflows for lead scoring, engagement, and retention

8Plus weekly reporting on key SaaS metrics, marketing strategy for scaling customer acquisition with CAC visibility

9Weekly performance reporting tied to SaaS metrics like CAC, LTV, and payback period

As your Fractional CMO, we'll guide your full go-to-market (GTM) strategy from positioning to pipeline.

Who is it for?

SaaS startups between Seed and Series B

Founders needing strategic marketing but not ready for a full-time CMO

Teams launching or repositioning a product

Companies preparing for funding or scaling new markets

How It Works

Phase	Outcome
Week 1	Strategic audit, ICP definition, and GTM opportunity mapping
Week 2 - 4	Messaging, channel selection, funnel design, execution setup
Ongoing	Sprint-based execution, analytics, team support, optimization

Book a Discovery Call

Explore how our fractional CMO services can guide your SaaS growth strategy. Book a free 30-minute discovery call to align on your goals and see if we're the right fit.