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SaaS Consult Editor
13 min read

Category Design for Emerging SaaS

SaaS companies face crowded markets where standing out feels harder than ever. The pressure intensifies when differentiation strategies barely move th...

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SaaS Consult Editor
15 min read

Post-Merger GTM Integration for SaaS

When two companies merge, the test isn’t just financial—it happens in the market. Without post-merger GTM integration, synergies remain theoretical, a...

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SaaS Consult Editor
9 min read

PLG Data Layer: Events You Must Track

SaaS companies chasing product-led growth collect mountains of data, but much of it remains scattered and inconsistent. This lack of structure creates...

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SaaS Consult Editor
9 min read

Retention-Led GTM: NRR as a Strategy

Most SaaS companies obsess over customer acquisition, pouring resources into channels that generate quick wins. But the downside is rising CAC and lea...

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SaaS Consult Editor
12 min read

Founder Branding as a GTM Lever

Early growth in SaaS is fueled by the founder’s energy, story, and network. But as markets mature, relying only on that personal hustle stalls growth....

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