What is Data aggregation
Data aggregation is the process of collecting and compiling data from multiple sources into a single, unified view. It helps SaaS marketers analyze trends, track performance, and make data-driven decisions.
Why SaaS teams care:
With multiple tools like CRMs, analytics platforms, and product usage dashboards, data aggregation enables SaaS companies to centralize insights and improve GTM, retention, and upsell strategies.
Key Use Cases:
- Combining marketing and sales funnel data
- Merging customer feedback with churn data
- Aligning analytics across departments
Related Terms:
Customer Data Platform, BI Tools, Attribution Modeling
See how a Fractional CMO helps unify marketing data and improve performance KPIs.
Q1: What's the difference between data aggregation and data integration?
A: Aggregation combines data from multiple sources into summaries or reports; integration syncs data across platforms in real-time or near real-time.
Q2: Do I need a data warehouse for aggregation?
A: Not always. Smaller SaaS teams can start with dashboards and spreadsheets. For scale, tools like BigQuery or Snowflake become useful.