The Modern Solution for Marketing Leadership
A Fractional CMO brings the same strategic expertise as a full-time Chief Marketing Officer, but works with your company on a part-time or project basis. This model allows growing businesses to access senior-level marketing leadership without the full-time cost.
Strategic Leadership
Develop comprehensive marketing strategies aligned with business goals
Team Development
Build, mentor, and optimize your internal marketing team
Process Optimization
Implement systems and processes for scalable growth
Typical Engagement Model
Why Choose a Fractional CMO?
Get the strategic marketing leadership you need with the flexibility your business demands
Cost-Effective
Get C-level marketing expertise at 60-70% less cost than a full-time CMO
Immediate Impact
Start seeing results within 30 days with proven strategies and frameworks
Scalable Engagement
Adjust involvement level as your business grows and needs change
Strategic Focus
Get high-level strategy without the overhead of full-time employment
Fractional CMO vs. Other Options
Compare the benefits and costs of different marketing leadership approaches
| Aspect | Full-Time CMO | Fractional CMO | Marketing Agency |
|---|---|---|---|
| Cost | $200K-$400K+ annually | $60K-$120K annually | $120K-$300K annually |
| Commitment | Full-time, long-term | Part-time, flexible | Project-based |
| Expertise | Single person's experience | Diverse industry experience | Team-based, varies |
| Strategic Focus | 100% dedicated | High-level strategy | Often tactical |
| Speed to Value | 3-6 months ramp-up | Immediate impact | 1-3 months setup |
When Should You Hire a Fractional CMO?
Different business stages have different marketing leadership needs
Startup ($1M-$5M ARR)
- Need marketing strategy but can't afford full-time CMO
- Founder is overwhelmed with marketing decisions
- Ready to scale beyond founder-led marketing
- Need to establish marketing foundations
Growth Stage ($5M-$20M ARR)
- Marketing team needs strategic leadership
- Struggling with marketing ROI and attribution
- Need to optimize marketing operations
- Preparing for next funding round
Scale Stage ($20M+ ARR)
- Between full-time CMOs or during transition
- Need specialized expertise for specific initiatives
- Want external perspective on marketing strategy
- Expanding to new markets or segments