Free Resource

SaaS Metrics Cheat Sheet

Master the 20+ essential SaaS metrics every founder and marketer needs to track. Get formulas, benchmarks, and actionable insights in one comprehensive guide.

Essential SaaS Metrics by Category

Track what matters most for your SaaS business growth and success

Growth Metrics

Monthly Recurring Revenue (MRR)

Formula: Sum of all monthly subscription revenue

Benchmark: $10K+ for early stage

Annual Recurring Revenue (ARR)

Formula: MRR × 12

Benchmark: $1M+ for Series A

Growth Rate

Formula: (Current MRR - Previous MRR) / Previous MRR × 100

Benchmark: 15-20% monthly

Net Revenue Retention

Formula: (Starting MRR + Expansion - Contraction - Churn) / Starting MRR × 100

Benchmark: 110%+

Customer Metrics

Customer Acquisition Cost (CAC)

Formula: Total Sales & Marketing Spend / New Customers Acquired

Benchmark: < 1/3 of LTV

Customer Lifetime Value (LTV)

Formula: ARPU / Churn Rate

Benchmark: 3x CAC minimum

Churn Rate

Formula: Customers Lost / Total Customers × 100

Benchmark: < 5% monthly

Monthly Active Users (MAU)

Formula: Unique users active in 30 days

Benchmark: Varies by product

Financial Metrics

Gross Margin

Formula: (Revenue - COGS) / Revenue × 100

Benchmark: 80%+

Burn Rate

Formula: Monthly cash outflow

Benchmark: 12-18 months runway

Cash Runway

Formula: Current Cash / Monthly Burn Rate

Benchmark: 12+ months

Revenue per Employee

Formula: Total Revenue / Number of Employees

Benchmark: $200K+

Marketing Metrics

Lead Conversion Rate

Formula: Leads Converted / Total Leads × 100

Benchmark: 2-5%

Cost per Lead (CPL)

Formula: Marketing Spend / Leads Generated

Benchmark: Varies by channel

Marketing Qualified Leads (MQL)

Formula: Leads meeting qualification criteria

Benchmark: Track trend

Sales Qualified Leads (SQL)

Formula: MQLs accepted by sales

Benchmark: 20-30% of MQLs

Get the Complete Cheat Sheet

Download our comprehensive PDF with all metrics, formulas, benchmarks, and bonus calculator templates.

Free Download Includes:

  • 20+ Essential SaaS Metrics
  • Excel Calculator Templates
  • Industry Benchmarks
  • Monthly Tracking Templates

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