What is User Generated Content?
User Generated Content (UGC) refers to any form of content—text, videos, images, reviews, podcasts—that has been created and published by unpaid contributors or fans. This content is typically created by customers, users, or community members who voluntarily share their experiences with a product or service.
For SaaS companies, UGC is particularly valuable because it provides authentic, unbiased perspectives on your product from real users. This type of content is often more trusted by prospects than brand-created content and can significantly influence purchasing decisions.
Types of User Generated Content
Reviews & Testimonials
Customer reviews on platforms like G2, Capterra, or your website, along with written or video testimonials sharing positive experiences.
Social Media Posts
Posts, stories, and mentions on social platforms where users share their experiences, screenshots, or recommendations about your SaaS product.
Tutorial Videos
User-created tutorials, walkthroughs, or how-to videos demonstrating features or use cases of your SaaS product.
Community Discussions
Forum posts, community discussions, Q&A sessions, and user-to-user support conversations in your product community.
Benefits for SaaS Companies
Authentic Social Proof
UGC provides genuine, unbiased testimonials that are more trusted by prospects than brand-created content, helping build credibility and trust.
Cost-Effective Content
UGC reduces content creation costs while providing a steady stream of fresh, relevant content for your marketing channels.
Enhanced SEO Performance
User-generated content creates fresh, keyword-rich content that can improve search engine rankings and drive organic traffic to your website.
Community Building
Encouraging UGC helps build an engaged community around your product, fostering customer loyalty and creating brand advocates.
UGC Strategy for SaaS
Encourage Creation
- • Create hashtag campaigns
- • Offer incentives for reviews
- • Host user contests
- • Feature customer stories
Amplify Content
- • Share on social media
- • Include in email campaigns
- • Feature on website
- • Use in sales materials