What is Product-Qualified Lead (PQL)
A Product-Qualified Lead is a user who has experienced meaningful value from your product — typically through a free trial or freemium plan — and is ready for sales outreach. It’s the key lead type in product-led growth (PLG) SaaS models. Why It Matters: PQLs convert better than traditional MQLs because they’ve already used your product. Tracking PQLs helps SaaS teams prioritize the right users for upgrades and sales engagement. Common PQL Signals:- Activated a key feature
- Logged in X+ times
- Invited teammates
- Reached a usage threshold