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Web Development
Microsite
A microsite is a small, focused website designed for a specific campaign, product launch, or marketing initiative, separate from the main company website.
What is a Microsite?
A microsite is a branded content site that lives outside of a company's homepage. It's typically used for specific campaigns, product launches, events, or targeted marketing initiatives. Microsites allow for focused messaging and specialized user experiences without the constraints of the main website's structure.
Key Characteristics
Focused Purpose
Designed for a specific campaign, product, or audience segment
Separate Domain
Often uses a unique URL or subdomain for easy identification
Quick Deploy
Faster to create and launch than updating main website
Common Use Cases
- • Product Launches: Dedicated sites for new product announcements
- • Event Marketing: Conference, webinar, or trade show promotion
- • Campaign Landing: Specific marketing campaign destinations
- • Seasonal Promotions: Holiday or limited-time offers
- • Partnership Marketing: Co-branded initiatives with partners
- • Recruitment: Employer branding and job-specific content
Benefits for SaaS Companies
- • Targeted Messaging: Customize content for specific audiences
- • SEO Advantages: Rank for specific keywords without diluting main site
- • A/B Testing: Test different approaches without affecting main site
- • Analytics Clarity: Clear attribution for campaign performance
- • Creative Freedom: Experiment with design and functionality
Best Practices
- • Maintain consistent branding with your main website
- • Ensure mobile responsiveness and fast loading times
- • Include clear calls-to-action aligned with campaign goals
- • Set up proper analytics tracking and conversion goals
- • Plan for post-campaign lifecycle (archive, redirect, or maintain)
- • Optimize for search engines if organic discovery is important
Microsite vs Landing Page
Microsite
• Multiple pages and sections
• Comprehensive content experience
• Often uses separate domain
• Longer development time
• Better for complex campaigns
• Comprehensive content experience
• Often uses separate domain
• Longer development time
• Better for complex campaigns
Landing Page
• Single page focused on conversion
• Minimal navigation and distractions
• Part of main website structure
• Quick to create and deploy
• Better for simple campaigns
• Minimal navigation and distractions
• Part of main website structure
• Quick to create and deploy
• Better for simple campaigns
Need a Microsite for Your Campaign?
Our team can help you design and develop effective microsites that drive results for your SaaS marketing campaigns.