Evergreen Content
Evergreen content is high-quality, sustainable content that remains relevant, valuable, and fresh for readers over an extended period, continuing to drive traffic and engagement long after publication.
What is Evergreen Content?
Evergreen content is content that maintains its relevance and continues to be valuable to readers over an extended period. Unlike news articles or trend-based content that quickly becomes outdated, evergreen content addresses topics, questions, and challenges that remain consistent over time. For SaaS companies, evergreen content serves as a sustainable asset that continuously attracts traffic, generates leads, and establishes thought leadership.
Characteristics of Evergreen Content
Types of Evergreen Content for SaaS
Ultimate Guides
Comprehensive resources that cover all aspects of a topic relevant to your audience
How-To Tutorials
Step-by-step instructions for solving common problems
Resource Libraries
Collections of tools, templates, and resources for specific tasks
Glossaries and Definitions
Explanations of industry terms and concepts (like this one!)
Best Practices
Established methods and approaches for achieving optimal results
Benefits for SaaS Companies
- • Consistent Traffic: Continues to attract visitors long after publication
- • Higher ROI: Provides ongoing value from a one-time content investment
- • SEO Advantages: Accumulates backlinks and authority over time
- • Lead Generation: Serves as a reliable entry point for new prospects
- • Thought Leadership: Establishes your brand as an authoritative resource
- • Content Repurposing: Provides a foundation for derivative content across channels
Creating Effective Evergreen Content
Focus on Fundamentals
Address core concepts and challenges that remain consistent in your industry
Avoid Time-Sensitive Elements
Minimize references to current events, trends, or statistics that will quickly date your content
Prioritize Quality
Invest in thorough research, clear writing, and professional presentation
Optimize for Search
Research and target keywords with consistent search volume over time
Maintaining Evergreen Content
While evergreen content stays relevant longer than other content types, it still requires periodic maintenance:
- • Regular Updates: Review and refresh content annually or when significant changes occur
- • Fact Checking: Verify that statistics, tools, and resources mentioned are still accurate
- • Link Maintenance: Check for and fix broken links to maintain user experience
- • SEO Refinement: Update keywords and optimize based on current search trends
- • Format Improvements: Enhance readability with updated visuals, headers, and formatting
- • Add New Information: Incorporate new developments while maintaining the core value
Measuring Success
Key metrics to track for evergreen content performance:
- • Organic Traffic: Consistent or growing traffic over extended periods
- • Engagement Metrics: Time on page, bounce rate, and scroll depth
- • Backlinks: Number and quality of sites linking to your content
- • Conversions: Lead generation and customer acquisition attribution
- • Search Rankings: Position for target keywords over time
- • Social Shares: Ongoing sharing activity beyond initial publication
Ready to Create Powerful Evergreen Content?
Our content marketing experts can help you develop an evergreen content strategy that drives consistent traffic and leads.