Earned Media

Earned media refers to any brand exposure you gain organically—without paying for it. In SaaS, this includes press mentions, guest articles, social shares, word-of-mouth, and organic influencer support.

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Why Earned Media Matters for SaaS

Earned media builds trust faster than paid ads and expands your reach without burning budget. It complements SEO, content marketing, and brand-building efforts.

Examples of Earned Media

  • Press coverage of your product launch
  • Organic product reviews or comparison mentions
  • User-generated content (social proof, testimonials)
  • Mentions in SaaS influencer blogs or newsletters

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Explore our GTM strategies to amplify your earned media channels naturally.