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Earned Media

Publicity gained through promotional efforts other than paid advertising, including organic mentions, reviews, and word-of-mouth marketing.

What is Earned Media?

Earned media refers to publicity and exposure that a brand receives through organic, unpaid channels. This includes mentions in news articles, social media shares, customer reviews, word-of-mouth recommendations, and any other form of brand exposure that occurs naturally without direct payment to the publisher or platform.

Types of Earned Media

Social Media Mentions

Organic shares, mentions, and discussions about your brand on social platforms without paid promotion.

Press Coverage

News articles, interviews, and editorial coverage in traditional and digital media outlets.

Customer Reviews

Authentic reviews and testimonials from customers on review platforms and social media.

Word-of-Mouth

Personal recommendations and referrals from satisfied customers to their networks.

Benefits of Earned Media

1

Higher Credibility

Third-party endorsements and organic mentions carry more trust and credibility than paid advertising.

2

Cost-Effective

No direct media costs, making it a highly cost-effective form of marketing exposure.

3

Extended Reach

Can reach audiences that might be skeptical of traditional advertising through trusted sources.

How to Generate Earned Media

  • Create newsworthy content and stories that journalists want to cover
  • Build relationships with industry influencers and thought leaders
  • Provide exceptional customer service to encourage positive reviews
  • Engage authentically with your community on social media
  • Share valuable insights and expertise through thought leadership

Ready to Earn More Media Coverage?

Let our team help you develop strategies to generate authentic earned media for your SaaS business.