Earned Media
Publicity gained through promotional efforts other than paid advertising, including organic mentions, reviews, and word-of-mouth marketing.
What is Earned Media?
Earned media refers to publicity and exposure that a brand receives through organic, unpaid channels. This includes mentions in news articles, social media shares, customer reviews, word-of-mouth recommendations, and any other form of brand exposure that occurs naturally without direct payment to the publisher or platform.
Types of Earned Media
Organic shares, mentions, and discussions about your brand on social platforms without paid promotion.
News articles, interviews, and editorial coverage in traditional and digital media outlets.
Authentic reviews and testimonials from customers on review platforms and social media.
Personal recommendations and referrals from satisfied customers to their networks.
Benefits of Earned Media
Higher Credibility
Third-party endorsements and organic mentions carry more trust and credibility than paid advertising.
Cost-Effective
No direct media costs, making it a highly cost-effective form of marketing exposure.
Extended Reach
Can reach audiences that might be skeptical of traditional advertising through trusted sources.
How to Generate Earned Media
- Create newsworthy content and stories that journalists want to cover
- Build relationships with industry influencers and thought leaders
- Provide exceptional customer service to encourage positive reviews
- Engage authentically with your community on social media
- Share valuable insights and expertise through thought leadership
Ready to Earn More Media Coverage?
Let our team help you develop strategies to generate authentic earned media for your SaaS business.