Master Market Analysis with the TAM/SAM/SOM Framework
Market analysis is a critical component of any successful B2B SaaS go-to-market strategy. Learn how to conduct comprehensive market analysis that validates your SaaS opportunity and guides strategic decision-making using proven frameworks.
The TAM/SAM/SOM Framework
Understanding your market size is crucial for developing a successful GTM strategy. The TAM/SAM/SOM framework helps you quantify your market opportunity and focus your resources effectively.
TAM
Total Addressable Market
The total revenue opportunity available if you sold your product to 100% of the market.
Example: The global market for meeting room scheduler software is $1.2B in 2023, expected to grow to $3.30B by 2034.
SAM
Serviceable Addressable Market
The segment of the TAM that you can realistically target with your current resources and capabilities.
Example: Mid-sized businesses in North America and Western Europe represent a $400M serviceable market.
SOM
Serviceable Obtainable Market
The portion of SAM that you can actually capture, usually calculated from revenue projections.
Example: With your current team and go-to-market capacity, you can realistically capture $20M in the first 3 years.
Why TAM/SAM/SOM Analysis Matters
- Validates market opportunity and potential for growth
- Helps prioritize target segments and allocate resources effectively
- Provides critical data for investors and stakeholders
- Guides product development and feature prioritization
- Informs pricing strategy and revenue projections
Our Market Research Process
Market Sizing & Opportunity Assessment
We analyze the total addressable market using multiple data sources including industry reports, competitor analysis, and customer surveys.
Competitive Landscape Analysis
Deep dive into competitor positioning, pricing strategies, and market share to identify opportunities for differentiation.
Customer Needs & Pain Point Analysis
Conduct primary research to understand customer challenges, buying behavior, and willingness to pay.
Market Trends & Growth Projections
Analyze market trends, growth drivers, and future projections to inform long-term strategy.
Related GTM Topics
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