GTM Strategy

SaaS Marketing Channel Selection Guide

Choose the right marketing channels for your SaaS go-to-market strategy. Learn how to evaluate, prioritize, and optimize channels for maximum ROI.

SaaS Marketing Channels Overview

Understanding the landscape of available marketing channels for SaaS companies

Digital Advertising
B2B SaaS with clear search intent
Google Ads
High
Medium-High
Facebook/Meta Ads
Medium
Medium
LinkedIn Ads
High
High
Display Advertising
Low-Medium
Medium
Content Marketing
Long-term brand building and education
SEO/Organic Search
High
Low-Medium
Blog Content
Medium-High
Low
Video Marketing
Medium
Medium
Podcasting
Medium
Low-Medium
Direct Outreach
Enterprise SaaS with defined target accounts
Email Marketing
High
Low
Cold Outreach
Medium
Medium
Sales Development
High
High
Account-Based Marketing
High
High

Channel Selection Framework

Use this systematic approach to evaluate and select the best channels for your SaaS

Evaluation Criteria

1

Target Audience Alignment

Where does your ideal customer spend time and consume content?

2

Channel-Product Fit

Does the channel format suit your product's complexity and value prop?

3

Resource Requirements

Do you have the budget, skills, and time to execute effectively?

4

Competitive Landscape

How saturated is the channel with competitors in your space?

5

Scalability Potential

Can the channel grow with your business and budget?

Channel Prioritization Matrix

ChannelImpactEffort
SEO
High
High
Google Ads
High
Medium
Content Marketing
Medium
Medium
LinkedIn Ads
Medium
Low
Email Marketing
High
Low

Building Your Channel Mix

Create a balanced portfolio of marketing channels for sustainable growth

Early Stage

$5K-$25K/month

Validation & Learning

Recommended Channels:

Content Marketing
LinkedIn Outreach
Email Marketing
Community Building

Budget Allocation:

70% Organic, 30% Paid

Growth Stage

$25K-$100K/month

Scaling & Optimization

Recommended Channels:

Google Ads
SEO
Content Marketing
Sales Development
Webinars

Budget Allocation:

50% Organic, 50% Paid

Scale Stage

$100K+/month

Diversification & Efficiency

Recommended Channels:

Multi-channel Paid
ABM
Events
Partnerships
PR

Budget Allocation:

40% Organic, 60% Paid

Need Help Selecting Your Marketing Channels?

Get expert guidance on building the optimal channel mix for your SaaS business

Related GTM Strategy Resources

Track the right metrics to measure channel performance
Convert channel traffic into qualified leads and customers
Optimize paid channels for maximum ROI and growth