Fractional CMO for SaaS Startups: GTM & Growth Without Full-Time Overhead
Hiring a full-time CMO too early can slow your SaaS growth. With a Fractional CMO, you get senior marketing leadership on-demand—focused on go-to-market strategy, positioning, demand generation, and metrics that move the needle.
What is a fractional CMO?
A Fractional CMO is a part-time senior marketing leader who helps SaaS companies scale their go-to-market efforts without the cost or commitment of a full-time executive. They align marketing strategy with business goals, lead demand generation, and guide internal teams while remaining flexible and cost-effective.
What You Get
- Complete GTM strategy and execution roadmap
- Ideal Customer Profile (ICP) definition and segmentation
- Messaging and positioning frameworks tailored to SaaS buyers
- Demand generation channel planning and campaign oversight
- Marketing team structure and hiring recommendations
- Weekly performance reporting tied to SaaS metrics like CAC, LTV, and payback period
As your Fractional CMO, we’ll guide your full go-to-market (GTM) strategy from positioning to pipeline.
Who is it for?
- SaaS startups between Seed and Series B
- Founders needing strategic marketing but not ready for a full-time CMO
- Teams launching or repositioning a product
- Companies preparing for funding or scaling new markets
How It Works
Phase | Outcome |
|---|---|
Week 1 | Strategic audit, ICP definition, and GTM opportunity mapping |
Week 2 – 4 | Messaging, channel selection, funnel design, execution setup |
Ongoing | Sprint-based execution, analytics, team support, optimization |
Book a Discovery Call
Explore how our Fractional CMO services can guide your SaaS growth strategy. Book a free 30-minute discovery call to align on your goals and see if we’re the right fit.