Launching your SaaS product is just step one. The next? Getting users to discover it. Submitting your product to high-traffic SaaS directories helps you build visibility, drive early signups, and earn valuable backlinks for SEO.
Here’s a curated list of the top directories to submit SaaS products, including general software platforms and niche AI/SaaS directories.
1. Product Hunt
Best for: Early-stage traction, launch visibility, community feedback
Product Hunt is the go-to platform for launching tech products. A successful launch can drive thousands of visits in a day. Be sure to plan your launch strategy, engage with early users, and respond to feedback quickly.
2. G2
Best for: Building social proof through verified reviews
G2 is one of the most trusted platforms for SaaS reviews. Listing your product here helps with credibility, especially in competitive categories. Focus on collecting authentic user reviews to boost ranking.
3. Capterra
Best for: Reaching mid-market buyers comparing solutions
Capterra’s search-driven platform helps buyers find SaaS tools by category, pricing, and features. Make sure your listing is keyword-optimized and includes accurate pricing and screenshots.
4. GetApp
Best for: Comparison shoppers and buyers researching features
Owned by Gartner, GetApp lets users compare SaaS tools side-by-side. It integrates with Capterra and Software Advice, so listing here increases your visibility across multiple networks.
5. Trustpilot
Best for: Public reputation, especially for self-serve SaaS
Although not SaaS-specific, Trustpilot reviews rank well on search engines. Use it to capture user testimonials and reinforce social proof.
6. AlternativeTo
Best for: Reaching users searching for competitors
If someone is unhappy with your competitor, they’re likely browsing AlternativeTo. Listing your SaaS here increases chances of being discovered as a viable replacement.
7. SaaSHub
Best for: Targeted SaaS discovery
SaaSHub is a clean, focused directory just for SaaS products. It emphasizes alternatives, popularity rankings, and community-driven reviews. Great for organic discoverability.
8. Software Advice
Best for: Enterprise buyers exploring long-term tools
Software Advice helps users select the right product with the help of advisors and reviews. It’s particularly strong for vertical SaaS products in finance, HR, and healthcare.
9. Serchen
Best for: Cloud-based SaaS discovery and category browsing
Serchen lists thousands of SaaS products by category. If your product is cloud-based and B2B, this is an easy win.
10. AI Directory
Best for: AI-powered SaaS products looking for niche reach
If your SaaS uses AI or machine learning, this niche directory puts you in front of a highly relevant audience.
11. Toolpilot.ai
Best for: Startups building in AI, productivity, and automation
Toolpilot.ai is an emerging platform for AI tools and SaaS products. Its curated list and comparison features make it ideal for early-stage discovery.
12. Launchlist by SaaS Consult
Best for: AI SaaS founders targeting early users, investors, and backlinks
Launchlist is a submission platform by SaaS Consult focused on new SaaS launches. It offers visibility among marketers, founders, and consultants — plus SEO value via a dofollow backlink.
Pro Tip: Don’t Just Submit — Optimize
To get the most out of these directories:
- Include your strongest benefit or use case in the title
- Add clear screenshots or demo videos
- Use a call-to-action (“Try free for 7 days” or “Request a demo”)
- Collect early reviews as soon as your listing goes live
Final Thoughts
Submitting your product to high-quality directories is one of the easiest ways to increase visibility, build backlinks, and start driving traffic — especially in your first 100 users stage.
Pair it with a strong SaaS SEO strategy, cold email outreach, and early product feedback loops, and you’ll build momentum faster.