Introduction
Content is one of the most cost-effective levers for SaaS growth, but its impact depends on stage relevance. A founder in pre-MVP validation needs a very different blog strategy than a Series B CMO expanding into new markets. This guide covers blog ideas for every stage of SaaS growth, with examples, tips, and internal linking opportunities to support your GTM strategy.
For a broader framework, see Content Marketing Strategy.
Stage 1: Pre-MVP
Goal: Validate market interest, build early audience, and gather insights before launch.
Blog ideas:
- Problem analysis – Quantify the cost of the problem you solve.
- Industry shifts – Outline key trends affecting your target market.
- Expert Q&A – Interviews with industry professionals.
- MVP build log – Document progress to engage early adopters.
- Lessons from similar SaaS – Reverse-engineer case studies.
- Pain point how-tos – Address challenges without pitching.
- Survey results – Share insights from your target audience research.
- Tool stack for solving the problem.
- Industry glossary – Help educate non-experts.
- Opinion pieces on where the industry is heading.
Example: A SaaS tackling remote onboarding could publish “5 Hidden Costs of Inefficient Remote Employee Onboarding.”
Stage 2: Post-MVP / Early Customers
Goal: Educate users, refine positioning, and start ranking for core transactional keywords.
Blog ideas:
- Feature walkthroughs with screenshots.
- Customer onboarding guides.
- Case studies from beta testers.
- Comparison posts vs. competitors.
- Workflow automation tutorials.
- Persona-specific use cases.
- Integration setup guides.
- Common mistakes your tool prevents.
- ROI calculators or templates.
- Data security and compliance posts.
Tip: Link these to Product Marketing for conversion.
Stage 3: Seed to Series A
Goal: Capture demand, improve funnel conversion, and expand organic reach.
Blog ideas:
- Industry reports.
- Trend deep-dives.
- Customer spotlight stories.
- Webinar recordings.
- Data-backed benchmarks.
- Partner integration highlights.
- Analyst commentary.
- Advanced feature tutorials.
- ROI case studies.
- Playbooks for specific use cases.
Example: “2025 SaaS Onboarding Benchmarks” supported by anonymized platform data.
Stage 4: Series B
Goal: Defend market position, deepen authority, and support multi-segment expansion.
Blog ideas:
- Enterprise implementation guides.
- Multi-market expansion posts.
- High-profile partner collabs.
- Competitive win breakdowns.
- RFP response best practices.
- Total cost of ownership posts.
- Roadmap previews.
- Executive thought leadership.
- Global compliance content.
- Industry awards and recognition.
Tip: Tie posts to sales enablement and investor updates.
Transitioning Content Between Stages
- Audit quarterly – Remove outdated CTAs and refresh stats.
- Repurpose top content – Turn a blog into a webinar or whitepaper.
- Cluster strategy – Build pillar pages with related posts, like SaaS SEO Agency.
Repurposing Content for Maximum ROI
- Turn guides into gated ebooks.
- Clip webinars for social posts.
- Create multi-format case studies.
- Translate top posts for new markets.
- Syndicate on partner blogs.
For execution help, see Content Creation Strategy.
Conclusion
The most effective SaaS blogs evolve with the business stage. By aligning topics to growth needs, you turn content into a compound asset that drives awareness, acquisition, and retention — from your first MVP sketch to global market leadership.