Fractional CMOs offer strategic marketing leadership without the cost of a full-time executive — perfect for early and growth-stage SaaS companies.
If you’re navigating your first go-to-market push or scaling revenue and operations, a fractional CMO might be the key to accelerating growth without over-hiring.
Why SaaS Companies Choose Fractional CMOs
A good fractional CMO can:
- Build and lead your GTM strategy
- Set up your marketing operations stack
- Define your messaging and positioning
- Mentor your in-house marketing team
Unlike consultants who drop decks and disappear, fractional CMOs roll up their sleeves and deliver outcomes.
1. SaaS Consult
Best for: SaaS startups who need a GTM-focused CMO with execution support
SaaS Consult embeds as a fractional marketing head, combining GTM strategy, positioning, content, SEO, email, and marketing ops.
Highlights:
- Combines strategy and execution
- Works across PLG and SLG models
- Flexible engagement for early to growth stage SaaS
Related:
2. Kalungi
Best for: SaaS companies who want a full outsourced marketing department
Kalungi provides a full-stack marketing team led by a fractional CMO. Their approach includes playbooks, onboarding systems, and scalable operations.
Focus Areas: SaaS GTM, team buildout, content strategy
Website: https://www.kalungi.com/
3. Chief Outsiders
Best for: Mid-market and funded SaaS companies
Chief Outsiders offers high-level strategic marketing leaders with experience across industries. Great for companies entering new markets or preparing for M&A.
Focus Areas: Strategic GTM, team hiring, board alignment
Website: https://www.chiefoutsiders.com/
4. Grow & Convert
Best for: SEO and content-led SaaS growth
Though not positioned as a traditional fractional CMO firm, they offer content strategies that function like an embedded growth leader.
Website: https://www.growandconvert.com/
How to Choose a Fractional CMO Agency
Evaluate agencies based on:
- SaaS-specific experience
- Willingness to lead and mentor your team
- Strategic frameworks tailored to your growth stage
- Execution capabilities (not just strategy)
If you’re unsure whether to hire a full-time CMO or start with a fractional one, read:
Fractional CMO vs Full-Time CMO
FAQ: Fractional CMOs for SaaS
What is a fractional CMO?
A part-time marketing leader who helps build and execute strategy without needing a full-time salary or benefits.
When should I hire a fractional CMO?
If you’re early-stage, growing fast, or restructuring your marketing function but don’t need a full-time CMO yet.
Do they just consult, or execute too?
Agencies like SaaS Consult do both — setting direction and driving implementation.
How long does a typical engagement last?
3 to 12 months, often renewed based on business cycles.
Final Tip
A good fractional CMO doesn’t just run marketing — they unlock growth. If your SaaS is ready to scale but can’t commit to a full-time hire, these agencies will help you move forward.
Need help choosing? Book a free consult