We work with SaaS companies at three stages
You have a product and early customers but no repeatable GTM motion. We help you define ICP, build positioning, choose the right acquisition channels, and create a marketing foundation that compounds — without hiring a full team prematurely.
You have traction but marketing is either founder-led or fragmented across agencies. We step in as fractional CMO to build the demand generation engine, align marketing with sales, and prepare the motion for scale.
You are entering a new market or repositioning an existing product. We build the GTM strategy from assumptions to execution — market analysis, ICP definition, messaging, channel selection, and 90-day launch roadmap.
What we do
Fractional CMO
Senior marketing leadership on-demand. We embed as your part-time CMO — owning GTM strategy, demand generation, team structure, and marketing operations. Engagements typically run 3–12 months.
Learn moreGTM Strategy
A structured go-to-market build from scratch or rebuild. Covers market analysis, ICP definition, positioning and messaging, pricing strategy, channel selection, and 90-day execution roadmap.
Learn moreMarketing Operations
Stack setup, attribution, CRM configuration, and marketing-sales alignment. We build the infrastructure that makes campaigns measurable and teams accountable.
Learn moreHow we think about GTM
Most GTM failures are not execution problems — they are assumption problems. Founders treat their market hypotheses as facts and build campaigns on foundations that have not been validated. The result is wasted budget, misaligned messaging, and a pipeline that never compounds.
Our approach starts by making assumptions explicit, converting them into testable hypotheses, and validating them before scaling spend. This is slower at the start and significantly faster — and cheaper — over a 12-month horizon.
We have documented this thinking publicly. If you want to understand how we approach GTM before booking a call, start here:
About SaaS Consult
SaaS Consult was founded by Sathish Nagarajan, a SaaS entrepreneur and growth strategist with 19 years of experience across product marketing, brand strategy, and GTM execution. His background includes senior roles at high-growth SaaS companies, where he led go-to-market strategy, demand generation, and marketing operations.
The firm works with B2B SaaS founders who need senior marketing thinking without the full-time executive overhead. Engagements range from one-off GTM strategy projects to ongoing fractional CMO relationships.
Frequently Asked Questions
Primarily B2B SaaS companies at seed to Series B stage. We also work with software companies outside SaaS where the GTM challenges are similar — complex buying cycles, multiple stakeholders, and a product that requires education before purchase.