SaaS Reseller

A SaaS reseller, also known as a SaaS distributor or SaaS partner, is a company or individual that resells software-as-a-service (SaaS) products to end customers. Instead of developing and selling their own SaaS solutions, resellers collaborate with SaaS providers to market, sell, and support their products.

 

Here’s how the SaaS reseller model typically works:

 

1. Partnership: The reseller establishes a partnership or reseller agreement with a SaaS provider. This agreement outlines the terms, conditions, and responsibilities of both parties.

 

2. Product Selection: The reseller chooses which SaaS products to offer based on their target market, customer needs, and expertise. They may specialize in specific industry verticals or offer a range of SaaS solutions.

 

3. Sales and Marketing: The reseller takes on the responsibility of promoting and selling the SaaS products to their customers. This involves creating marketing campaigns, generating leads, conducting sales activities, and providing product demonstrations.

 

4. Customer Acquisition: The reseller plays a key role in acquiring new customers for the SaaS provider. They may leverage their existing customer base, industry connections, or marketing channels to reach potential customers and drive sales.

 

5. Billing and Pricing: The reseller handles the billing and pricing for the SaaS products they resell. They may have the flexibility to set their own pricing or work within the pricing structure provided by the SaaS provider.

 

6. Support and Customer Success: The reseller provides ongoing support, training, and customer success services to their customers. They serve as the primary point of contact for any product-related questions, issues, or requests.

 

7. Revenue Sharing: The reseller earns revenue by receiving a percentage of the sales they generate or through a predefined commission structure. The specific revenue-sharing model is typically outlined in the reseller agreement.

 

SaaS resellers add value by acting as trusted advisors to their customers, providing local expertise, personalized support, and additional services around the SaaS products. They can help businesses navigate the complexities of SaaS adoption, implementation, and ongoing usage.

 

For SaaS providers, partnering with resellers can significantly expand their market reach, access new customer segments, and leverage the reseller’s sales and marketing capabilities. It allows them to focus on product development, while the reseller takes care of customer acquisition and support.

 

Overall, the SaaS reseller model is a mutually beneficial relationship that enables SaaS providers to scale their business and reach new customers, while resellers can offer innovative SaaS solutions to their customer base and generate additional revenue streams.